I received word today that FRHI Hotels & Resorts, the parent company of Fairmont Hotels & Resorts, will soon be joining French company, AccorHotels. (Merging hotel companies seems to be the thing to do lately)
AccorHotels has a diverse portfolio located in 94 countries, over 3,800 properties and 20 recognized luxury, midscale and economy brands including Sofitel, Pullman, MGallery, Grand Mercure, and Novotel.
Accorhotels has its own loyalty program Le Club Accorhotels. Farimont technically does not have its own loyalty program, but rather a recognition program, Fairmont President’s Club. In addition, Chase offers Fairmont Rewards through it’s credit card. It remains to be seen as to how the relationship between the programs will play out.
Will keep everyone posted as new information becomes available.